The Fundraising Metrics course that I’ve been working on for the better part of a year is now live.

Click on the image to take you to Fundraising Metrics

This course is designed to look at the metrics that we use in fundraising and the fundamental principles behind them.

This course has three main goals:

1) Get you familiar with different types of metrics that will be useful when measuring your fundraising

2) Provide you with fundamentals behind these metrics, so you understand what it is that they are actually telling you

3) Give you opportunity to apply your learning through quick assignments using Microsoft Excel or Google Sheets, and quizzes along the way to make sure you understand the metrics

You are going to learn the fundamentals behind the calculations that are common in the sector, but also tackle some important calculations that you may not be as familiar with. You will be able to understand why multiple retention rates are better than a single rate, the difference between cost-to-raise-a-dollar and return-on-investment (and how to move from one to the other), and evaluating whether donors will bring in more than you spend acquiring them.

The final assignment, optional, gives you a chance to apply the metrics and receive feedback based on your analysis in a “real world scenario.”

Interested in taking it? Click here to get to the course.